Creative Brief: Quick! The suburban stopped in front of you at the light has left keys on their bumper. How do you let them know quickly given your time restraints?
Overall Grade: B
- The good: All caps lettering, simple and clear message, good use of space on the page.
- The bad: Pen weight too light. Also the suburban made a turn before I could speed up and display the sign.
Summary: In hindsight I could have gotten out of my car, grabbed the keys, and given them to the driver all within 15 seconds. And it would have made for a nice little story for the driver to have at the water cooler.